Premium Quality Gear For Outdoor Enthusiasts

Scarves, Beanies, Socks, Sunglasses For Extreme Conditions
Extra Warm, Extra Thick

Chunky Merino Beanies

Warmth doesn’t have to look boring: Introducing the SuperYellow Norden Beanie.

Extra Warm, Extra Thick

100% Merino Wool Beanies

Did you know merino wool can keep you up to 5 TIMES warmer outdoors?



At home out there.

Born for exploration

UphillSport performance socks — Would you trust your trek on inferior socks? You don't have to.

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Mountains New Zealand

The gear you forget you’re wearing — until it saves the day.

UphillSport Socks

How we built socks that survive -50 degrees Celsius and outlast military use.

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Our brands

Sustainability is everything

Worried about fast fashion? Here’s your alternative.

Merino wool: The natural way to adventure sustainably. 100% mulesing free.